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By explaining our privacy policy to you, we trust this notice will allow you to better understand how we keep certain information private and secure while using it to serve you better. This notice is provided to you as required by the Federal Privacy Law and refers to our policies and practices effective on an after July 1, 2004. This site may integrate with other websites and may be integrated into other web sites. We urge you to review the privacy policy on each of the sites requesting information from you before providing your information, especially those that require personal and financial data.
Protecting Confidentiality and Security of Consumer Information
We take seriously our responsibility to respect the confidentiality and security of nonpublic information – called “Consumer Information”. Our policy calls for safeguards to protect Consumer Information and only made available to those who need access to do their work. The same holds true for our affiliated companies, which are companies that, now or in the future, we own (or control), or are owned (or controlled by), or under common ownership (or control with). We also may maintain, as required by applicable federal regulations, physical, electronic, and procedural safeguards to guard your nonpublic information.
Information about Our Web Site
The business purpose for this website is to provide you on-line information about our dealership and our products and services. This On-line Privacy Statement outlines the information we may collect and how we may use that information in the course of conducting our business.
Personally Identifiable Information We Collect From You and Methods of Collection
During a normal visit to our site, no personally identifiable information is collected through any means or data flow channels. We do not collect any personal information about you such as your name, address, telephone number, email address and credit card information (if you place an order with us) unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our websites. However, you may not be able to participate in certain promotions, have purchase orders fulfilled or receive product information (such as a quote on a product) or qualify for a credit application. Our primary goal in collecting personal information from you when you visit our web site is to provide you the functionality and services for a meaningful and customized experience while using the site features. Personal data includes information that is particular to you such as street address, phone number, and e-mail address. We collect personal information in order to fulfill your request for services and products. For instance, when you indicate the wish to have us contact you, personal information such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill the request. In some of your requests, an email notification may be generated to inform you of receipt of the request. This is the case when you choose email as the method of communication for fulfilling the request. The notification does not include personal information. We collect different types of customer information from a number of sources in meeting your products and services needs. We collect information to: identify you; learn about your situation; help us assess requests for products and services, confirm facts about you and help us deliver requested products and services. We may obtain customer information from a variety of sources.
How We Use the Personally Identifiable Information We Collect
- Personally identifiable information collected on this web site or other integrated sites may be used to: Fulfill a site user request such as send marketing or promotional materials, including e-mails, or other information
- Fulfill and deliver an order for goods or services such as a request for quote
- Respond to your comments or requests for information
- Meet a request for or to develop new products or services
- Contact you if necessary in the course of processing or shipping an order for products or services
- Generate site analytics to help improve our site layout, content, product offerings and services
- Compile user data that is stored in our or other corporate databases and that may be used for marketing and other permissible and appropriate purposes
- Match personal data collected here with data about you collected offline
- Comply with legal requirements
- Other permissible business uses
Aggregate (Non-Personally Identifiable) Information We Collect From You and Methods of Collection
During a normal visit to our site, no personally identifiable information about you is collected. All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. This web site does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this info on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site. Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the web site. We need to collect aggregate information in order to track page visits, recognize peak usage times and analyze potential site redesign. If when you visit our web site a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The data generally gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. When you view one of our web sites or interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that helps us in many ways to make your visit to our web site more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our web sites. They also allow us to tailor a web site or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close your entire browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until they expire, they are overwritten with newer cookies, or you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features.
How We Use the Aggregate (Non-Personally Identifiable) Information We Collect
Non-Personally identifiable information collected on this web site or other integrated sites may be used to: - Compile aggregate and statistical data to help in web site design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
This web site utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site. - This analysis is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third party vendor acting on behalf of the vendor
- Is performed in order to improve our web site and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other web sites or to track other events within or across this and other web sites
- May be shared with other entities where deemed appropriate
Sharing Your Information
Personal information you provide to us in the course of requesting a product or service through this web site may be gathered and stored in our database and subject to applicable legal restrictions in one or more other associated corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this web site or other associated web sites. We do not sell, rent, share or otherwise provide your personally identifiable information to others except as stated and as otherwise permitted by law. We may share personal information that we collect about you with other companies within our family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership. We share information within this "family" as a normal part of conducting business and offering products and services to our customers.
Children's Privacy
This web site does not intend to collect personal information from children under 18 years of age. If a child has provided us with personal information a parent or guardian of that child may contact us (contact information shown below) if the parent or guardian wants the child's information deleted from our records. We will then make reasonable efforts to delete the child's information from the database that stores information for this web site. If you have any questions about our privacy policy, please contact Joe Dax. |
